Tara McMullin: Absolutely. Thank you. Thank you for reflecting on all of that. You show up and speak up in the way that you do. What I’m hearing in that is that it’s not all one note, right? And it shouldn’t be all one note, you’re a human being. And there are lots of layers. There are lots of different notes. And so yeah, I just really appreciate all of that reflection and sharing that with us.
As we start to wrap things up here, I want to shift gears one more time, and kind of dig into how speaking up and showing up is always a work in progress. It’s something I think that we are all always getting better at and learning new things about.
And something that I really loved saying the other day was, there’s an ad here in Australia that I was really impressed with
Suz Chadwick: Yeah, absolutely. For me, I definitely want to make sure that the things that I’m talking about are resonating with my audience, have a social conscience around them, that I’m voting with my dollars as well with the businesses that I’m working with and that I’m connecting with. And so I think that that’s something that we’re seeing a lot more of too. So just becoming a lot more of a value based commercial economy is probably what I would say I’m saying. And so I want to be part of that. I definitely want to be an active person in sort of saying, does this organization reflect my values and what I think is doing well or doing good in the world?
So I’d love to hear about any of the ways or what you’re doing right now to challenge yourself to speak up in new ways
And I think we’ve sort of seen that happen with Patagonia and The North Face with Facebook ads and all of that. That was obviously in the news. And I don’t know, you’ve got Cadbury’s there. Yeah? You’ve every chocolate, yeah. I’m like, I don’t know where they are. But they had an ad years ago, which was the Phil Collins ad, where they had a gorilla playing the drums, which was like I think one of the highest rated ads ever, sort of thing. As far as that’s amazing.
There’s another chocolate company here in Australia called Darrell Lea. And they’ve just released an ad, where they’ve got an orangutan playing the drums in a rain forest. And when I first saw it, I thought, what a ripoff. But then what I saw was at android hookup apps the end, it says, we don’t use palm oil in our chocolate anymore. And they were totally brand-jacking the Cadbury’s ad from years ago to make a social like brand message. Like to say, we are making a stand, we want to protect the environment, we want to protect Wildlife, et cetera. We’re not going to do this anymore, which I just thought was brilliant. And I’m seeing this so much more.
So for me, I’m just kind of like, I want to share those messages. Like I want to amplify businesses and brands that are doing really well, too. There’s a digital agency here in Australia called The Digital Picnic, and they just recently came out and their founder, Cherie, she gets asked to speak on panels all the time. And she recently just said, “Unless your speaker panel is diverse, and it has black people of color, et cetera, we are not going to speak on that panel anymore.” And I’m just seeing businesses and brands that are literally drawing a line in the sand, and saying, this is who we are, this is how we work, get on board or don’t. Like it’s up to you.